The Undie Insider

We read all 735 of our five-star reviews. Here’s what customers keep saying about comfort, quality, Canadian-made undies and the people behind them.

do+dare started with a dad joke and a very different business plan. Here’s how a funny idea became seriously well-made Canadian underwear.

Sweden is moving to ban PFAS in clothing by 2028. We’re cheering them on - and keeping comfort simple, with great fabric and no added performance coatings.

What do you do with underwear that’s truly worn out? From cleaning rags and pet toys to plant ties and craft projects, here are some practical ways to give old...

We love bamboo for good reason: it grows quickly, uses remarkably little water, and makes incredibly soft, comfortable fabric. Here’s an honest look at bamboo and the choices we make...

The EU’s new ban on destroying unsold clothing is a reminder of why we have always produced thoughtfully, in small batches, close to home.

As new U.S. tariffs disrupt Canadian manufacturing, we look at why building our underwear supply chain close to home was always the right decision.

Have an amazing long weekend, whatever you call it where you live.

As wellness culture pushes back on constant tracking and optimization, we’re embracing a simpler kind of self-care: upgrade the basics, choose what feels good, and let that be enough.

What “Made in Canada” truly means at do+dare - and why it matters more than ever.

Bamboo gives you the softness, breathability, and moisture-wicking you actually feel — here's what goes into it, what we can stand behind, and what we're still working on.

Every pair of do+dare undies is cut, sewn, and quality-checked in Toronto, Canada. Small-batch production lets us obsess over fabric feel, fit, and finish. Components also made in Canada!

Mark the summer solstice with us: thoughts on sunlight, slowing down, and why the first layer you wear matters most.

While fulfilling orders at do+dare, I love tuning into podcasts that help me grow and stay inspired.

We're proudly celebrating Pride Month all year round, by supporting Egale Canada and committing to being a safe and welcoming community for everyone.

We compared bamboo, modal, and organic cotton to help you choose the most comfortable, long-lasting, and sustainable fabric for your underwear - and bamboo came out on top.

When your underwear fits right, you feel better, move better, and look better—no rolling waistbands, no constant adjusting, just all-day comfort.

Fast fashion underwear may seem like a bargain, but cheap materials, poor fit, and fast wear-and-tear mean you’re constantly replacing them.

We guarantee our undies for two years because they’re crafted in Canada with premium materials, built to last, and tested for real life—no sagging, no stretched-out waistbands, no falling apart.

The One of a Kind Spring Show 2025 runs from March 26–30 at the Enercare Centre, Toronto, featuring unique artisan goods, extended shopping hours, and special events like the After...

At do+dare undie co., we keep packaging 100% recyclable—no plastic, no waste—just padded paper mailers, protective tissue, and a reusable wash-guide coaster that all go straight into your paper recycling...

Your work-from-home setup isn’t complete without the ultimate confidence booster—great underwear.

The right underwear boosts confidence by providing all-day comfort, a perfect fit, and premium quality that lasts.

do+dare undie co. was born from a passion for comfort and boldness, creating ultra-soft, Canadian-made underwear that empowers you to do more and dare more.