Privacy policy
Privacy Policy
Last updated on: 2022-July-08
Thank you for visiting the do+dare website, a service created and operated by do+dare undie co. ltd., a corporation based just outside of Toronto in beautiful downtown Burlington, Ontario, Canada.
As our guest, we treat you and your information with utmost respect and privacy. We will use your information only to serve you better; the following will outline how and why.
Throughout the site, the terms “do+dare”, “we”, “us” and “our” refer to do+dare undie co. ltd..
do+dare offers this website, including all information, tools and services available from this website to you, our customer, conditioned upon your acceptance of all terms, conditions, policies and notices stated in the Service Agreement & Terms of Use.
This privacy policy is a subset of the Service Agreement & Terms of Use.
If you ever have any questions about our terms or this policy, please do not hesitate to contact us at hello@doanddare.co.
What this Policy Covers
This privacy policy is designed to let you know how we use your information. If you are using our website or services (collectively the “site”), you are consenting to our use of your information in the ways we outline below.
Information We Collect
do+dare may collect information directly from you, automatically through your use of our site, and from third parties. We may combine and analyze all the information we collect about you from these various sources.
We collect information that you give us directly. If you purchase undies from us, you will need to give your payment and shipping info so we can provide you with the product you ordered. We also collect any other information that you choose to provide to us through our site and services, such as communication via messages, SMS and emails.
We may collect information about you from third parties. Our site uses software from third-party companies to help serve you better. To make the best choices about how our site works, we will use data collected in our analysis and decision-making.
We collect information automatically via your use of our site. We may automatically collect information about your use of our site and your orders, including but not limited to your Internet protocol (“IP”) address; the type of web browser you are using; the website that led you to our site; the website you visit after leaving our site; the pages + products you view on our site; the dates and times you access our site; and information about cart contents + any orders you place, such as your order identification number, items ordered and the cost of your order. We may also automatically collect information about how you interact with messages, SMS and emails.
Using Your Information
do+dare may use the information we have collected from you for the following purposes:
We will use your info for providing our services. These include filling your orders and administering your account, responding to any questions or requests you may have, providing you with news or other information we think may interest you, communicating with you about your account or orders or use of our site or for other informational purposes, improving our services, and for other account or customer support-related purposes.
We will use your info for marketing and advertising. We would like to provide you with special offers, product information and other marketing or promotional communications. We may provide marketing or advertising to you in a variety of ways, including through our site, via email or on other third-party websites such as Facebook.
We will use your info for research and analytics. In order to serve you better, we will analyze how customers use our website, services and products, and analyze how customers interact with marketing or other communications we send to them. We will also use the info for other research, analytical and statistical purposes.
We may use your info for protecting rights and interests. Your information may be needed to investigate, protect or defend the rights, safety or property of do+dare, our customers, or the public, or to investigate or enforce perceived violations of our service agreement or this privacy policy. We may also use it as evidence in litigation in which we are involved or for fraud protection and credit risk reduction purposes.
Sharing Your Information
do+dare may share your information with the following types of third parties:
Service providers who are integral to our business. We may share your information with third-party service providers, vendors, agents, contractors or others who perform functions on our behalf. For example, we may use service providers to deliver packages or send mail. We will obtain consent for such sharing with service providers where legally required.
Future corporate affiliates. We may share your information with any current or future parent company, affiliate, or subsidiary.
do+dare may also share your information in the following contexts:
Protecting rights and interests. We may share your information with law enforcement agencies and others as we deem appropriate to investigate, protect or defend the rights, safety or property of do+dare, our customers or the public; to investigate or enforce perceived violations of our service agreement or this policy; as evidence in litigation in which we are involved; and for fraud protection and credit risk reduction purposes.
Sale or acquisition of assets. We may share your information if we become involved in a transaction involving the sale of our assets, such as a merger or acquisition, if we are transferred to another company, in the event of a bankruptcy, or as part of any other business transfer. In this case your information may be subject to new rules and policies as ownership changes hands.
Legal compliance. We may share your information to comply with laws, regulations, legal process (e.g., a warrant or subpoena) or guidance; and to respond to governmental requests (e.g., requests from a regulator).
Aggregate or anonymous information. We may share anonymized or aggregated information about our customers to third parties without restriction. For example, we may share anonymized or aggregated information to inform a third party’s decision on whether to place advertisements on our site or on other websites.
Cookies and Other Tracking Mechanisms
We may automatically collect information about you using common information-gathering tools, such as cookies, web beacons, and local storage objects. We may also use other tools and new tracking technologies that develop as technology evolves. Collectively, these allow us to provide a better shopping experience for you, include allowing you to stay logged in to your account, allowing the site to remember your preferences and allowing the site to keep track of items you put into your shopping cart.
Online Advertising
We use third-party marketing or advertising companies to run marketing campaigns for us based on how you and other people use our site and any information that we track. There are a number of ways you may choose to opt out of third-party ad networks, but even if you do, you may still see ads for us depending on the other websites you are viewing.
International Transfers
Our site is maintained in Canada. The information we collect from you through our services will be transferred to, stored at, and processed in Canada. This includes processing by us or any third party service companies described in this policy. If you are not living in Canada, you explicitly consent and agree to such transfer, storing and/or processing of your information outside the country in which you are located. You understand that data stored in Canada may be subject to lawful requests by the courts or law enforcement authorities in Canada. Canada may not have data protection laws that are as comprehensive or protective as those in your country of residence; however, our collection, storage and use of your information will always be in accordance with our privacy policy at do+dare.
Your Privacy Rights
If you at any time would like to request your information from us, please email hello@doanddare.co to obtain an accessible file. At that time you will be required to prove your identity in order for us to comply with your request. You are also free to object to processing of information. We will discontinue using your information, but if we need the information in order to fulfill your order (for example, your address for mailing purposes) we will no longer be able to fulfill your order.
Children’s Privacy
Our do+dare site is not targeted to children under 16 years of age and we do not knowingly collect information from children under 16. If we discover that we have inadvertently collected information from a child under 16, we will promptly delete that information from our systems.
External Links
Our site may contain links to other websites and services. If you follow a link to another website or service, your visit there will be subject to and governed by the terms and policies of that website or service. do+dare is not responsible for the privacy practices of other sites and services.
Security
We have implemented technical and organizational measures, appropriate to the risk, to protect your information against accidental or unlawful destruction, loss or alteration and unauthorized disclosure or access. For example, we limit internal access to our servers and have physical, electronic, and administrative safeguards in place that are designed to protect your information. However, the transmission of information via the Internet is not completely secure, and we cannot guarantee the security of information transmitted through our site.
Data Retention
We retain your information, if provided by you through our site, for as long as your inquiry is active (as determined by us) and for a reasonable time thereafter, or if applicable, for as long as you remain on our marketing list. We also may retain your information for a longer period of time on the basis of our legitimate interests in providing our services to you or as necessary to comply with our tax and legal obligations, to resolve disputes, and to enforce our agreements. Even if we delete some or all of your information, we may continue to retain and use aggregated or anonymous data previously collected so that it can no longer be used for personal identification and/or anonymize or aggregate your information. Please note that we will not be liable for disclosures of your data due to errors or unauthorized acts of third parties.
Changes to this Policy
This privacy policy was last updated as of the “Last updated” stamp above. do+dare may modify this privacy policy at any time and will post any updates to our site.

