We promise to help you fuel your authenticity from the inside out through bold underwear that challenges the status quo.

Uniquely yours. Sustainable. Ethical.

Made in the USA + Canada.

Our story.

We are passionate about living life to the fullest - daring to smile, laugh, love deeply, and take time to celebrate all of life's special moments.

We believe the world needs more authentic courage and positive action. This ethos is at the heart of do+dare.

We are creating a positive, inclusive + safe space where you can fiercely express your authentic true self in bold hand-crafted underwear that's as daring as you.

So come closer. Connect deeper. Feel empowered in your own skin. And dare to stand out from the inside out.

rob and sarah, co-founders of do and dare undie co, smiling and looking at the camera while making a heart with their hands

Meet our founders.

Hi there! This is us - Rob+Sarah. Nice to meet you.

A little on us personally:

Rob is a Professional Engineer – he loves to learn, solve problems and is constantly figuring out how to make things work better. He’s active, playful, positive and has a seemingly endless supply of energy…just imagine what would happen if he drank coffee!!

Sarah is an Awesome Teacher – she loves adventure and trying new things – just check out her hobby collection! She’s an avid reader, is full of great ideas and loves to keep her body moving – she even manages to keep Rob on his toes!

model in white do and dare cheeky underwear and a plaid flannel smiling big at camera

Our purpose.

👉 To empower you to express your true self. Because, when you can be your true self, you're your best self. And when you're your best self, the world is a better, happier place.

👉 To help you create meaningful moments of confidence, joy, connection + intimacy in your life and the lives of those around you.

two guys in white do and dare boxer briefs and shirts standing in a field laughing

How we stand out.

Our underwear are made from an eco-certified bamboo fabric - it's incredibly soft + stretchy, and is by far the best material to be touching your most sensitive parts.

We manufacture as much as possible in the USA + Canada. We work with incredible partners to bring you the best underwear you'll ever wear, and everything is crafted by people that are paid a fair wage and treated well.

Our superpower is being able to personalize any side of the underwear with any art + any text. Customize your underwear and live life fully as you dare to be your true self. Or, do it for someone else and explore the makings of a special moment.

We give back via 1% for the Planet + throughout the year to noble causes and our local communities - an inspiring commitment to making the world around us a better place.

model with blue and purple hair sitting on a fence wearing light blue crop tank top and white do and dare cheeky underwear, smiling at camera

Our commitment to you.

Welcome! We are so happy you're here!

We've built do+dare to be a safe, positive, inclusive + welcoming space.

We promise to treat you with respect in all of our interactions with you and will work hard to earn + keep your trust.

sunset over the lake

Our bold comittment to the planet.

Planet Earth is our favorite place to live – we are committed to caring for her however we can, minimizing waste throughout production and using innovative packaging.

We are a 1% for the Planet company + a founding member of Give Back Great Lakes, meaning we donate more than 1% of our sales to certified environmental non-profits.

Thank you so much for being part of our journey. As a small thank you for taking the time to learn about us, take 5% off your order. Use coupon code "iheartdo+dare".

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