Rob and Sarah, co-founders of do+dare undie co., as seen on Dragon's Den

Hey! We're Rob & Sarah.

We started do+dare from our kitchen table, fueled by a simple belief: your underwear should celebrate your true self. Our small-but-mighty team handcrafts each pair in Toronto, combining silky bamboo comfort with bold, joyful designs that dare you to live authentically, every single day.

Actually Made in Canada

We don't just live and design in Canada.
We proudly manufacture here too.

Life’s Too Short for Ordinary Underwear

We create underwear that whispers comfort and shouts personality. Ethically made, luxuriously soft bamboo, designed to empower you — inside and out.

Comfort: Silky-soft bamboo you’ll crave daily.

Quality: Canadian-made, hand-sewn for lasting durability.

Inclusivity: Thoughtfully designed for every body, every identity.

Made Bold. Built to Last.

do+dare underwear come with a 2 year warranty. If anything goes wrong, we've got you covered.
do+dare undies ship next business day. We ship worldwide and have different shipping speeds, ranging from just over a week to as fast as tomorrow.
do+dare underwear come with a 2 year warranty. If anything goes wrong, we've got you covered.

Handmade in Toronto
Local craftsmanship, quality you feel.

Sustainably Bamboo
Gentle on skin, gentle on planet.

2-Year Guarantee
Because bold shouldn’t break, or break down.

Thousands of Undies, One Big Bold Community

Best undies!! Super high quality, soft and comfortable to wear. Def recommend for anyone looking for a great new pair of undies.

Jay W.

Great customer service, adorable design and super sext fit!

Rachel F.

Fantastic product, very comfy. Happened to be wearing when I decided to write review. Owners are lovely people too! I truly wish them the best in this business!

Mike T.

I love the feeling of my bamboo underwear! So comfy and I love the attention to detail.

Christina R.

I never know what to get for my husband (the man who has everything). This was the perfect gift.

Kate Y.

The undies are so soft and amazing. Love them! What's also amazing is the staff.

Sarah P.

They are soft and I love the colours!!! They are just the perfect coverage, and the cut is actually very comfortable.

Bara S.

The stretchy fit is so comfortable! I always make sure I have a pair for travel days.

Gary T.
A close-up of young bamboo shoots emerging from the forest floor at sunrise, surrounded by tall bamboo stalks and illuminated by warm, golden sunlight streaming through the trees.

Wear Good. Do Good.

Every purchase supports our 1% for the Planet pledge—helping to protect and restore the Earth. We’re serious about sustainability, so your underwear feels as good ethically as it does physically.

Rob and Sarah, co-founders of do+dare undie co., as seen on Dragon's Den

Ready to Dare?

Confidence starts from the first thing you put on.

Upgrade Your Drawer

Thank you so much for being part of our journey. As a small thank you for taking the time to learn about us, take 5% off your order. Use coupon code "iheartdo+dare".