A bit of sad news from the studio: our fabric supplier has been slowly discontinuing our colours, and we're now up to six of them that won't be coming back.
Those decisions weren't ours to make, but we're trying to look on the bright side.
Who's leaving a hole in our hearts:
Sunshine Yellow: that summer morning vibe.
Lavender Purple: everyone's gentle favourite.
Shamrock Green: the luckiest of them all.
Neon Yellow: never subtle, never sorry.
Electric Blue: bold, beautiful, and bright.
Coral Orange: warm, playful, and impossible to ignore.
Once we sell through the stock we have on hand, these six are gone. For Coral Orange, we've still got some, but when the fabric we have on hand runs out, that's the end of it.
What this means for you
Stock levels vary by style and size, so some pieces will sell out before others. The honest version is simple: if one of these six is your favourite, this is the window to grab it.
Once your size is gone, that's goodbye.
The upside: three new colours are coming
Retiring these colours makes room for new ones, and we have some genuinely exciting news. Three new colours are arriving soon, all in various shades of neutral.
Neutrals are the colours many of you have been asking us for over the years, and we've been listening. They don't have names yet, so we'll share those when they're ready.
The first styles to arrive in the new colours will be our Shorties and Women's Boxer Shorts, with more styles to follow. Our email list will be the first to know when the new colours are ready to purchase, so if you haven't already, join the list.
Thanks, as always, for daring with us.
-Sarah+Rob
Frequently asked questions: fabric colours.
Which do+dare underwear colours are being discontinued?
Six do+dare colours are being discontinued: Sunshine Yellow, Lavender Purple, Shamrock Green, Neon Yellow, Electric Blue, and Coral Orange. Once the remaining undie stock and fabric of each sells out, it won't be restocked.
Why is do+dare discontinuing these colours?
Our fabric supplier has been gradually discontinuing the colours we use, and the decision was out of our hands. When a fabric colour is no longer available, we can't make more of it.
Will Coral Orange be restocked?
Yes and no. Coral Orange will be available only until the fabric we have stored with our sewing team runs out. Once that fabric is gone, we can't make more. We may be able to make another small restock of undies along the way.
How long do I have to buy a discontinued colour?
We can't give a date, because stock levels vary by style and size. Some pieces will sell out before others, so if one of these colours is your favourite, it's best to order your size soon.
Are the discontinued colours available in every style and size?
Not necessarily. Availability depends on what we have left in each style and size, so some combinations may already be sold out. Check the product page for your style to see what's in stock.
Is do+dare launching new colours?
Yes. We're launching three new colours soon, all in shades of neutral. Customers have been asking for neutrals for years, and we're excited to deliver them.
What will the new do+dare colours be called?
The three new neutral colours haven't been named yet. We'll announce the names when they launch.
Which do+dare styles will come in the new colours first?
Our Shorties and Women's Boxer Shorts will be the first styles available in the new neutral colours. We're rolling them out over time, so other styles will follow rather than launching all at once.
How can I find out when the new do+dare colours are available?
Our email list will be notified first when the new colours are ready to purchase. You can join the list on our website to get that first look.
Where is do+dare underwear made?
do+dare underwear is made in Scarborough, Canada, from bamboo viscose fabric.