Because life is better when your underwear are awesome.

We started do+dare because we love to smile and have fun, and we wanted to bring more of that to the world.

And in doing so, we created incredible underwear for all of life's moments. All our underwear are handmade in Toronto with the highest quality components and an eco-certified bamboo fabric.

do+dare undies come three ways - Bare (aka plain), Ink'd or work with us to bring your own design ideas to life with Custom.

do+dare undie co. - a happy cloud explaining that our underwear have unreal softness
do+dare undie co. - a paint splat showing that we can ink anywhere on underwear in full color
do+dare undie co. - ta da, check mark, yes, our underwear are irritation-free
do+dare undie co. - a stylized maple leaf, our underwear are made in Canada
do+dare undie co. - bamboo forest shoots, our underwear are made with Oeko-Tex certified eco-bamboo
do+dare undie co. - we are proud to give back as 1% for the Planet and Give Back Great Lakes members

Find your new favorite pair. 🔥

And you'll never go back to your old underwear.

#doanddareCrew 👀