Because life is better when your underwear are awesome.

We started do+dare to bring more smiles to the world.

And in doing so, we created incredible underwear for all of life's moments. All our underwear are handmade in Toronto, Canada with the highest quality components and an eco-certified bamboo fabric.

Find your new favorite pair. 🔥

And you'll never go back to your old underwear.

Why do+dare?

Learn about our journey how + we're helping to spread smiles through amazing underwear. 😁

Made for life's moments.

🌈 15 fun fabric colors + endless ink possibilities!! 😲 Get exactly what you're in the mood to wear.

Ethical. Local. Canadian.

Made in Canada means high quality. We manufacture here and support a strong North American economy.

We love bamboo.

☁️ Super-soft + buttery bamboo fabric wicks away moisture like a thirsty cowboy, which keeps you feeling fresh.

Love your undies + the planet.

🌎 1% of what you pay supports environmental causes - get your heart on for planet Earth!

#doanddareCrew 👀

  • Just received our underwear and they look totally awesome!! Can't wait to get these babies on... Thanks so much!

    Paul S.
  • It's the 1st gift that my wife really liked.

    Richard H.
  • They are nice, good quality. I normally were SAXX so this is the only pair outside that brand that I have. I’m happy with them so far!

    Alex A.
  • I love the undies and my boyfriend loves his pair! They're soft and so comfy.

    Marissa B.
  • They loved them! The creative aspect is what they liked the most!!! And it was very special because they were very unique to each brother!!! They were thrilled with them!!! ...couldn’t be happier with the outcome!

    Rich M.
  • I got them as a gift for my daughter, she loved them, the print was perfect.

    Beverley P.
  • Add customer reviews and quotes to showcase your store's happy customers.

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  • Absolutely loving them! Wore them for a week straight.

    Keith S.
  • My dad and daughter and I were so happy with our undies…I'm wearing them today! 😀

    Tara C.
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