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The First Thing You Put On Should Be the Best Thing You Own

At do+dare, we believe your day starts with comfort and confidence. That’s why we craft ultra-soft, durable underwear that moves with you.

Built to Endure

Handcrafted in Canada from eco-friendly bamboo, our undies deliver lasting comfort and quality you can rely on.

Wear Your Values

Sustainably made, ethically produced—feel great about what you wear, inside and out.

Own Your Day

Wear something that makes you feel comfortable, confident, and ready for anything.

  • Love the material. Super soft, yet very supportive and breathable.

    Jared O. (Boxer Briefs)

  • Super fast, really great customer service, cute and so comfy!

    Diana B. (Cheeky Panties)

  • The colors were terrific and the quality fantastic. She loved them!

    Bev J. (Shorty Undies for daughter)

  • The red colour is 🔥🔥🔥

    Jane G. (Boxer Briefs for husband)

  • You don’t even know that you have them on!

    Dennis W. (Boxer Briefs)

  • Comfortable fit, soft material, beautiful colours.

    Barbara S. (Shorty Undies)
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Featured In

Story of Fashion Magazine Logo - do+dare was recently featured in Story of Fashion with an article and photoshoot.
Dragon's Den Logo - do+dare recently completed filming at the Dragon's Den studio in Toronto.
CHCH Logo - do+dare was featured on CHCH morning live and had the crew in our studio for an undie demo.

Guaranteed Comfort, Hassle-Free

We believe in underwear that delivers — every single day. If you’re not completely satisfied, we’ll make it right with an easy exchange or full refund. Plus, our 2-year warranty covers workmanship and premature wear, so you can count on lasting comfort and quality.