do+dare key features

Ditch Boring Underwear!

Bring Joy To Your World!

Add a dose of fun to every aspect of your life, with exciting underwear!

Bamboo is a wonder material.

Luxuriously soft + stretchy, bamboo is by far the best material to be touching your most sensitive parts.

Made in USA + Canada, for real.

99.5% of other underwear is made overseas. (China, Vietnam, Taiwan, etc.) We are different.

Create Your Own!

Faces. Names. Art. Text. Pics. Secret Messages.
Even on the inside.

Unforgetable Unboxing Experience.

Our own 3am invention - super fun + zero waste. Meet an undie puck!

Yes, We Actually Give a Sh!t.

We are passionate about living life to the fullest ― daring to smile, laugh, love deeply, and take time to celebrate all of life's special moments.

We believe the world needs more authentic courage and positive action.
This ethos is at the heart of do+dare.

That's why we choose the hard road ― making our own underwear from scratch here in North America, packaging with nothing, giving back to our communities + taking action for our planet.
Because it's the right thing to do.

So come closer. Connect deeper. Feel inspired. Be more comfortable in your own skin.
Dare to stand out from the inside out.

Learn more about us and our mission.

Your Happiness Guaranteed!

We promise to be there for you throughout your entire experience with us.
If we mess up or you don't like your undies, we'll make it right, even if that means giving you your money back.

Uniquely yours. Sustainable. Ethical. Made in the USA + Canada.