• From our founders

We are creative doers that love adventure, living life to the fullest, laughing and smiling often. And we think the world needs more of that. This ethos is at the heart of do+dare.


Finding or personalizing your underwear is an experience unique to each customer and that’s what we love so much about our biz. It doesn’t matter if it’s for yourself, your BFF, or your sweetheart, our undies make people smile and feel special. We love seeing what people dream up!


do+dare undie co. was founded in 2020 by Sarah Hemingway + Rob Bourbeau and is headquartered in beautiful Burlington, Ontario, Canada.

Media kit

We love working with journalists and members of the media to spread joy and share compelling, unique stories. We’d love to hear from you – speak with Rob+Sarah at hello@doanddare.co.

Learn about about us handout (pdf)