The Story Behind do+dare: How We Dared to Create the Perfect Undies
Estimated Read Time: 3 Minutes
The Inspiration: Comfort + Boldness
When you’re comfortable, you feel unstoppable. That’s what inspired us to launch do+dare undie co. — a made-in-Canada brand on a mission to create underwear so comfy, you’ll want to do more and dare more every day.
The Name: do+dare undie co.
The name do+dare sums up our whole outlook: take action, embrace challenges, and push your limits. From the start, we wanted our brand to be a daily reminder that the right underwear can give you the confidence to try anything — whether it’s a tougher workout or a spontaneous weekend getaway. We are doing and daring every day, and we want to empower your day too!
The Process: Building the Perfect Pair
We OBSESSED over fabric; we tested dozens of materials to find the sweet spot between ultra-soft feel and long-lasting durability.
We did a LOT of research to keep production local. We wanted to ensure that our undies would be truly Made In Canada. This allows us to visit our sewing facilities regularly and ensure fair practices and top-notch quality.
Finally, we listen to you. We rely on real customer feedback to refine styles, colors, and designs. That’s why we back every pair with a 2-year guarantee — we believe in our craftsmanship that much.
The Vision: Dare More, Do More
do+dare undie co. is more than underwear. It’s a community of people who believe that life is better when you embrace new challenges. Whether it’s an ambitious goal, a brave career move, or just everyday hustle, our undies are here to support you — literally and figuratively.
Join the Movement
Shop: Explore our collection.
Share: We love your feedback. Reach out anytime!
Because when you feel that comfortable being you, there’s nothing you can’t do — or dare — to take on.