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do+dare undie co. is a place where everyone is welcome to create underwear that expresses you, brings joy to others, helps create a moment of connection, or gives you that boost of confidence when you need it most. Not only are our amazing underwear super comfy, eco-friendly and ethically produced – our undies are also the most fun underwear – our superpower is that we allow you to personalize them any way you like – any art, any text, on any side of the undie.
We are creative doers that love adventure, living life to the fullest, laughing and smiling often. And we think the world needs more of that. That ethos is at the heart of do+dare.
Personalizing your underwear is an experience unique to each customer and that’s what we love so much about our biz. It doesn’t matter if it’s for yourself, your BFF, or your sweetheart, our undies make people smile and feel special. We love seeing what people dream up!
do+dare undie co. was founded in 2020 by Sarah Hemingway + Rob Bourbeau and is headquartered in beautiful Burlington, Ontario, Canada. 🍁

do+dare at the Aldershot Market!

We’re going to be at the Aldershot Market throughout the summer! Check us out Tuesdays from 3-7pm on the following dates:

– May 24th, 2022
– June 7th + 12th, 2022
– July 5th + 19th, 2022
– August 23rd, 2022
– September 13th + 27th, 2022

The market is at the White Oaks Plaza, 175 – 195 Plains Rd East. It’s a great central location with lots of awesome vendors, yummy treats and of course, your favorite undies!! 😁🩲

See you there!

We accept Burlington Downtown Gift Cards!

Got a Burlington Downtown gift card burning a whole in your wallet?

Look no further! Turn that cash into the comfiest pair of underwear you’ll own, and if you’re feeling adventurous, personalize it for your sweetheart or your sweet self.

We’re proud to be one of the founding partners for the Burlington Downtown gift card program.

Come find us at Mom Markets in Southern Ontario!

Hey!! We’re going to be showing off our undies at a Mom Market near you! (assuming you live in southern Ontario! 😊)

Come by to check us out and find your new favorite pair!

Here’s the dates and details:

– April 9th, 2022 – Orangeville | Fill Your Basket
– April 10th, 2022 – Guelph | Hip Hop Hooray
– August 20-21st, 2022 – Ancaster | Back to School Expo
– November 19-20th, 2022 – Ancaster | The Holiday Expo

See you there!!

do+dare joins Innovation Guelph!

do+dare undie co. has been accepted to join the Innovation Guelph startup program! As part of this fantastic accelerator program we will have access to all sorts of support, mentorship and resources that will help us innovate our technology, scale our production and grow our influence in the fun world of underwear and personalized apparel.

Innovation Guelph’s business accelerationΒ programsΒ are designed for high-potential startups and small to medium-sized enterprises from across southern Ontario that are ready to scale. Innovation Guelph serves as single point of entry to a provincewide network of regional innovation centres and business support services. The outcome is an innovation ecosystem that drives economic growth, supports environmental sustainability and enhances the quality of life for everyone in the region.

innovation guelph logo

do+dare featured on YourTV Halton AgNews

Nikki Wesley, the producer for YourTV Halton came by our studio to learn about do+dare undie co.

Watch the video and get an up close and personal look at Rob+Sarah, the duo behind do+dare undie co.. Learn about what gets them up in the morning, why they chose an undie start-up, and how they bring your undie creations to life in this behind the scenes interview. @Nikki – thanks so much! You rock! Check out the segment here.

Then watch Jason Agnew unbox his undies…a surprise just for him! So fun to watch! View here.

Still can’t get enough? Watch Jason give a preview of the do+dare segment before it airs here. He’s a funny man. 😁 View here.

Rob+Sarah – V-day story featured!

For Valentine’s Day, the downtown Burlington Business Association celebrated couples who work together in business everyday.

So read about us and our story here! Learn about how we met, why we started do+dare undie co. and the advice we’d give couples looking to start their own dream biz!

rob and sarah celebrating valentines day in a home made snow cave

do+dare undie co. goes big at the Burlington Holiday Market

Stuff here

A fun little intro here.

@ CHCH Morning Live with Shelly Marriage

On Black Friday, November 26th, 2021 we hosted Shelly Marriage and LiveEyeLuke from CHCH Morning Live at our studio to tell them about how our awesome undies make for the best holiday gift. In the segment we show off some fun undies, give a glimpse at our equipment and surprise Shelly with a little gift of her own… Such an incredible experience!

You can check out the segment here.

And you can also read more about it here!

Holiday 2021 Popups + Markets

We’ll be all over for our first Holiday season!! Here’s where you can expect to find us:

– November 23th, 2021 – The Nooks | Oshawa Centre
– November 26th, 2021 – The Nooks | Vaughan Mills
– November 27-28th, 2021 – The Nooks | Niagara Outlet Collection
– December 3rd, 2021 – The Nooks | Mapleview Centre
– December 9-12th, 2021 – Burlington Downtown Holiday Market
– December 18-19th, 2021 – The Nooks | Niagara Outlet Collection

At each, we’ll have a collection of fun and unique undie designs to choose from, sure to put a smile on your face, and be that perfect holiday gift!

Can’t wait to see you then!!!

do+dare undies to retail at The Nooks!

You’ll soon be able to find our undies at select The Nooks locations, in a mall near you!

Here’s where you’ll be able to find us!

– Mapleview Mall, lower level | Burlington
– Oshawa Centre, upper level | Oshawa
– Hudson’s Bay at the Rideau Centre, ground floor | Ottawa
– Yorkdale Mall, ground floor | Toronto (Holiday months only)

This list is sure to change over time. Send us a message to confirm current locations and get more details!

Meet Rob+Sarah! The founders of do+dare undie co.!

Check out our interview with the team at the Burlington Downtown Business Association. We chat us, what our biz is all about, and why we started this. Oh, and we reveal which dream couple we would make a matching set of undies for! 😁😁😁

rob and sarah in front of do+dare undie co. logo

First undies!

Our first undies were made for a family that couldn’t get together for Christmas during the Covid-19 pandemic – so instead they all got matching undies! What a fun idea!

It took us all night! It was such early days – we were still fiddling with process settings, tuning equipment and obsessing over every small detail! And they looked so good!! Thank you so much first customer πŸ˜‰!!

do+dare undie co. is born!

On February 27th, 2020, do+dare undie co. is incorporated by Rob + Sarah. Let the journey begin!!

We love working with journalists and members of the media to spread joy and share compelling, unique stories. We’d love to hear from you – speak with Rob+Sarah at