Fall in love with your underwear.

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Why do+dare underwear?

  • Bold moments need bold underwear.

    Dare to express your authentic true self from the inside out in premium quality underwear that are there for you, day in + day out, no matter what life throws your way.

    Get them Bare, Ink'd or Customize yours to suit every mood, occasion + moment.

  • Nothing beats eco-certified bamboo.

    It's the best material for underwear - it's luxuriously soft, wicks away moisture and breathes to keep your parts cool + fresh. Plus it's super-stretchy, stain resistant, anti-microbial, + won't trap odors.

    All that, and it's one of nature's most renewable resources. Learn more.

  • Premium quality ― crafted in USA + Canada.

    We manufacture as much as possible in the USA + Canada and use much higher quality parts than others.

    You'll feel the difference the moment they hit your skin. And you'll notice it over time too, they'll still look and feel great wash after wash.

  • Giving back to others + our planet.

    We care about the people around us and we regularly support important causes + our local community.

    We're also making a bold commitment to the environment by donating 1% from every sale to an environmental non-profit via 1% for the Planet.

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