About us

At do+dare, we believe your undies should be as unique as you are.

That’s why we make it fun and easy to express yourself and connect with your favourite people through high-quality, ultra-personalized custom underwear.

Using our easy, interactive online designer, you choose your own graphics, text and colours to create an original design for you or someone else. It’s the perfect gift or the best way to treat yourself, whether you’re creating a special moment with your sweetheart, sharing an inside joke with your BFF, or keeping a little secret just for you. Quirky, sexy, meaningful or cheeky? You decide because you design.

Come closer. Connect deeper. Feel good in your own skin. And get personal with your underwear.

From us to you

Making your own personalized underwear is fun and easy. You select a garment type and create your own unique design using the designer tool. Once you finalize your order, we get to work printing and fulfilling it 100% in-house. We always aim to ship your order by the end of the next business day, and we’re proud to ship anywhere in the world!

Our commitment to the planet

Fun, custom undies are wonderful, but only if we have a happy planet to enjoy them on! Our commitment to the environment means you can always feel good about your do+dare purchase. We always use high-quality, eco-friendly products and packaging. And we’re mindful of our carbon footprint too. All our garments are manufactured locally in North America using ethically-sourced materials and labour. On top of that, we’re a 1% for the Planet brand, meaning we donate 1% of our sales to certified environmental non-profits.